5 Tips For Improving Your Taxi Company's Customer Service
Customer service is the most important part of a successful taxi company. That’s why we’ve taken a look at what taxi business owners should do to improve customer service.
Customers are generally quite loyal. When it comes to booking a taxi journey, every customer has a go-to taxi company they use whenever they need a ride.
You want that go-to to be your business. It’s the single most successful way to ensure the growth of your taxi business if customers come back to you for your service.
With these top tips, you can easily win over your customers in a competitive market and keep them coming back for future journeys.
So read on to discover helpful tips for improving your taxi service as a fleet operator.
Table of Contents
4. Provide flexible payment options
Build your taxi fleet with high-quality vehicles
You may not think this, but having your taxi drivers use newer, more advanced vehicles can have a considerable impact on customer satisfaction. At The Taxi Centre, we offer a selection of new taxis with high-quality specifications and interiors including the all-new Toyota Corolla Hybrid Estate, KIA Niro Hybrid 2 and the Nissan Qashqai E-Power.
Customers will notice the difference between a worn, torn interior and a comfortable, well-kept cabin. By offering customers premium vehicles, you can make their journey more satisfying, and they will be more likely to use your service again and return as a loyal customer.
For new customers, this is also a great way to ensure a good first impression, leading to more returns.
Since a lot of your drivers’ time will be spent taking passengers to different destinations, you’ll want to select vehicles with good technical specifications and ensure they’re equipped with the latest GPS and satellite navigation systems to make life easier for your taxi drivers.
Time to upgrade your taxi fleet? View our current range of new taxis for sale.
Digitalise your taxi fleet
Nowadays, the taxi booking process has changed. Instead of calling a number to book a taxi, passengers can now use an app or website with a booking form to arrange their next journey.
This works great for passengers who are booking a future journey such as a trip to the airport - something you will want to book well in advance!
By building a website for your company with all the information on your services available, you can make bookings easier for your passengers.
Customers will remember an easy booking process for the next time they need a taxi. Plus, booking online via a website or app is much more satisfying than waiting on a busy phone line for the operator to pick up.
You’ll also be able to operate more cost-effectively, with the need for less operators taking all those calls!
Consider who you recruit for your taxi business
As a taxi business, your taxi drivers are the face of your company. They represent your company to every passenger they pick up and are responsible for helping to deliver your business objectives and setting you apart from other operators.
This means that when building your team, you should be careful considering who joins it. You don’t want taxi drivers who are sloppy, unpunctual, rude, or unsafe driving for your business.
When hiring new drivers, consider your company’s values and make sure that each driver you hire understands and adheres to them.
You should aim to recruit drivers you can trust to keep your customers happy and deliver an excellent customer experience without fail.
Provide flexible payment options for your taxi customers
Card payments are now one of the most popular ways for customers to pay for products and services - including taxi journeys.
With this in mind, you may want to offer card and phone payments for your passengers as well as accepting cash.
For those last-minute journeys, customers may not always have the cash to hand, so you’re sure to boost satisfaction by offering various payment options.
If you have a website for your taxi firm, you could include payment options on the booking form allowing you to make sure you send a cab with a card reader for instance, for customers wanting to pay by card.
Consider discounts and promo codes for your taxi company
Customers love a good deal, and this includes transportation! Offering discounts or promotion codes periodically will help you to distinguish your business from your passengers and give you a competitive advantage over other taxi firms.
You could introduce a customer loyalty scheme, where a customer receives a discount on their next ride once they have reached a specific number of trips. Alternatively, you could base this on the number of miles travelled with you.
Giving customers small discounts here and there can leave a lasting impression at the end of the trip and is likely to make customers remember you for next time. They will also be more likely to recommend you to a friend!
Now you know how to improve your customer service as a fleet owner, why not check out our high-quality taxis available from The Taxi Centre?
We have a range of exceptional taxis for you to choose from, whether you are looking for electric taxis, used taxis or new taxis. We also stock industry-leading taxi manufacturers including KIA, Skoda, Toyota and LEVC.
If you have any taxi-related questions why not reach out to our helpful and experienced team on 0330 012 8959 or explore more helpful tips and advice in our newsroom.