Uber plans rework of driver ratings
Uber has announced plans to change its driver ratings system to allow users to opt in to receive a “higher level of service”.
Speaking at the World Economic Forum in Davos, Uber CEO Dara Khosrowshahi stated that the ride-share company is considering allowing users to choose drivers based on their rating.
Customers currently have the ability to rate drivers out of 1-5 following a trip, but have little say in the driver they are initially connected with. However, users are able to opt into Uber’s XL or Executive services, which for a higher fee allow them to connect with drivers of luxury or prestige vehicles.
“We want to allow the user to opt-in to a higher level of service because right now the only higher level of service that we define is a nicer car... and I think the car and service are two different things”, Khosrowshahi stated.
However, Khosrowshahi did not provide exact details on how the system may work for users, or state any definitive date for testing the proposal. If rolled out its highly likely that customers who choose higher rated drivers would need to pay more in order to do so. The new system could also make it more difficult for newer drivers, who will have fewer ratings, to gain business using the platform.